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The Three Colorful Circles of Social Media Strategy
With so many people coming up with fancy acronyms for social media methodologies, I figured it was time to write about where I see social's major areas of focus in a few circles and call it a day....
View ArticleNew Mobile Marketing Study: How marketers view the mobile channel
Get any two marketers together and it won’t take long for the topic of mobile to surface. Inquiring minds want to know – so we asked in a new research study, and here is what we found: Though only...
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Cable Disputes Forecast a Video Revolution on the Horizon
Unless you live under a rock, you were probably well aware of the recent contract disputes that left 20 million “The Daily Show,” “Jersey Shore,” and “SpongeBob SquarePants” fans in the dark for 10...
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Is Content Exclusivity Going Extinct? Redefining Agreements in the Current...
The traditional understanding of how video content exclusivity worked went something like this: producers sold exclusive content syndication rights to the content distribution network that offered the...
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Defying the Gravity of Cable Giants: HBO Nordic AB and Its Implications
In a system of established cable and television business models with restrictive syndication, it seems the only way to push the evolution of video forward is to approach distribution in as many angles...
View ArticleFood porn and rich data combine for results at Kraft
by Denise Lee Yohn Mouthwatering food photography and rich customer data may not seem a likely match, but they make a powerful combination at Kraft Foods. Kraft’s Associate Director Dana Shank tempted...
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